Acceleration of digital in retail insurance acquisition

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<rdf:Description>
<dc:creator>Angoulvant, Christophe</dc:creator>
<dc:creator>Bohlke, Axel </dc:creator>
<dc:creator>Louis, Gwendal </dc:creator>
<dc:creator>European Financial Management Association</dc:creator>
<dc:creator>Roland Berger Strategy Consultants</dc:creator>
<dc:date>2020-10-01</dc:date>
<dc:description xml:lang="es">Sumario: For many European countries, the research online, purchase offline (RoPo) trend has kept on growing in retail insurance products distribution for several years. Even for relatively standard products such as motor, home and health insurance for individuals, the share of direct digital sales sits below 10% across the vast majority of European countries (e.g. Germany, France, Belgium and Spain, ). Yet a large share of customers will have searched for information online before making an insurance purchase, whether online, by call or physically through an agent. Insurers have been looking to capitalize on that trend and acquire customers digitally, developing various business models, from direct digital sales to omnichannel models, with different levels of success.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/173448.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>EFMA</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Productos de seguros</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Europa</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Acceleration of digital in retail insurance acquisition</dc:title>
<dc:format xml:lang="es">24 p.</dc:format>
<dc:coverage xml:lang="es">Europa</dc:coverage>
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