Centro de Documentacion de Fundación MAPFRE - Acceleration of digital in retail insurance acquisition

Publication: Paris : EFMA : Roland Berger, 2020Physical description: 24 p.Notes: Sumario: For many European countries, the research online, purchase offline (RoPo) trend has kept on growing in retail insurance products distribution for several years. Even for relatively standard products such as motor, home and health insurance for individuals, the share of direct digital sales sits below 10% across the vast majority of European countries (e.g. Germany, France, Belgium and Spain, ). Yet a large share of customers will have searched for information online before making an insurance purchase, whether online, by call or physically through an agent. Insurers have been looking to capitalize on that trend and acquire customers digitally, developing various business models, from direct digital sales to omnichannel models, with different levels of success.Materia / lugar / evento: Distribución de seguros Digitalización Productos de seguros Empresas de seguros Mercado de seguros Europa Otros autores: Bohlke, Axel
Louis, Gwendal
European Financial Management Association
Roland Berger Strategy Consultants
Other categories: 219

Rights: In Copyright (InC)

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