The New consumer conversation in an era of uncertainty

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<dc:creator>Lellouche, Karen</dc:creator>
<dc:creator>The Boston Consulting Group</dc:creator>
<dc:date>2020-11-01</dc:date>
<dc:description xml:lang="es">Sumario: Earlier this year, several leading clothing brands saw an unusual spike in sales of topsbut no corresponding increase in sales of skirts or pants. The reason: amid the coronavirus pandemic, customers were adapting their work wardrobes from office attire to appearances on Zoom and other videoconferencing platforms. This anecdote is just one illustration of a market-changing trend that has been accelerating for several years, beginning well before the pandemic: consumer preferences have been evolving rapidlyalmost continuouslyand have become increasingly volatile, mutable, and uncertain. And they have outpaced companies' traditional abilities to track, anticipate, and respond to trends.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/173942.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>The Boston Consulting Group</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Consumidores</dc:subject>
<dc:subject xml:lang="es">Tendencias</dc:subject>
<dc:subject xml:lang="es">Inteligencia artificial</dc:subject>
<dc:subject xml:lang="es">Análisis de datos</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The New consumer conversation in an era of uncertainty</dc:title>
<dc:format xml:lang="es">8 p.</dc:format>
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