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MAP202100041172020 Global marketing trends : bringing authenticity to our digital age. — New York : Deloitte Insights, 201972 p.En inglés y españolSumario: Our first Global Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Yet, it's not a technology report. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. This report is intended to guide C-suite leadership in developing their strategies in this fast-changing digital milieu, while keeping the human front and centre1. Marketing. 2. Tendencias. 3. Planes estrátegicos. 4. Liderazgo. 5. Estrategia empresarial. 6. Digitalización. I. Deloitte Insights. II. Title.