Centro de Documentacion de Fundación MAPFRE - 2020 Global marketing trends : bringing authenticity to our digital age

Publication: New York : Deloitte Insights, 2019Physical description: 72 p.Notes: En inglés y españolSumario: Our first Global Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Yet, it's not a technology report. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. This report is intended to guide C-suite leadership in developing their strategies in this fast-changing digital milieu, while keeping the human front and centre.Materia / lugar / evento: Marketing Tendencias Planes estrátegicos Liderazgo Estrategia empresarial Digitalización Otros autores: Deloitte Insights
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