Omnichannel in B2B sales : The new normal in a year that has been anything but
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20210009495 | ||
| 003 | MAP | ||
| 005 | 20210322160231.0 | ||
| 008 | 180827e20210301usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 245 | 1 | 0 | $aOmnichannel in B2B sales$b: The new normal in a year that has been anything but$cLiz Harrison...[et al.] |
| 260 | $aNew York$bMcKinsey & Company$c2021 | ||
| 490 | 0 | $aMarketing & Sales Practice | |
| 520 | $aB2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally. | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080536329$aB2B | |
| 650 | 4 | $0MAPA20080551636$aMarketing | |
| 650 | 4 | $0MAPA20210002564$aOmnicanalidad | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20210004896$aHarrison, Liz | |
| 710 | 2 | $0MAPA20080442569$aMcKinsey & Company |