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Omnichannel in B2B sales : The new normal in a year that has been anything but
Recurso electrónico / Electronic resource
Section: Electronic documents
Title: Omnichannel in B2B sales : The new normal in a year that has been anything but / Liz Harrison...[et al.]
Publication: New York : McKinsey & Company, 2021Series: (Marketing & Sales Practice)Notes: Sumario: B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally. Materia / lugar / evento: Mercado de seguros ‌B2B ‌Marketing ‌Omnicanalidad ‌Márketing de la empresa de seguros ‌Otros autores: Harrison, Liz ‌
McKinsey & Company ‌
Other categories: 217
Rights: In Copyright (InC)