Omnichannel in B2B sales : The new normal in a year that has been anything but

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<subTitle>: The new normal in a year that has been anything but</subTitle>
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<namePart>Harrison, Liz</namePart>
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<abstract displayLabel="Summary">B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally. </abstract>
<note type="statement of responsibility">Liz Harrison...[et al.]</note>
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