Centro de Documentacion de Fundación MAPFRE - Where's the payback on digital innovation in insurance? : prioritizing the right innovation investments

MAP20210011849

Where's the payback on digital innovation in insurance? : prioritizing the right innovation investments / Kanneth Saldana; Jean-François Gasc. — London [etc] : Accenture, 2021

10 p.

Sumario: In the days before data and analytics made marketing more measurable, retail pioneer John Wanamaker famously wondered which half of his advertising budget was wasted. Likewise, many insurance executives ask themselves which of their digital investments are delivering a return and which are not. Our analysis of leading insurers around the world found a high correlation between those who madeand communicatedinvestments in distribution and customer experience innovations and those with strong performance in top line, net income and market valuation

1. Mercado de seguros . 2. Innovación . 3. Perspectivas del seguro . 4. Transformación digital . 5. Inversiones . I. Gasc, Jean-François . II. Accenture . III. Title.