A Brand's new world : rewiring marketing for performance and growth.
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20210026263 | ||
| 003 | MAP | ||
| 005 | 20210910092858.0 | ||
| 008 | 210908s2021 gbr|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20210031182$aFalcone, Jeannine | |
| 245 | 1 | 2 | $aA Brand's new world$b: rewiring marketing for performance and growth.$cJeannine Falcone, Jason Seegert |
| 260 | $aLondon$bAccenture$c2021 | ||
| 520 | $aMarketers did amazing things to connect with customers when the world shut down. Against the odds. They navigated pandemic marketing with fractured organizations, partners that aren't incented to work together and shrinking marketing budgets. Some performed better than others. But now many are left wondering why marketing has become harder than ever. | ||
| 650 | 4 | $0MAPA20080551636$aMarketing | |
| 650 | 4 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 4 | $0MAPA20080546991$aEmpresas | |
| 650 | 4 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 4 | $0MAPA20080552022$aPandemias | |
| 700 | 1 | $0MAPA20210031199$aSeegert, Jason | |
| 710 | 2 | $0MAPA20080436353$aAccenture |