A Brand's new world : rewiring marketing for performance and growth.

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<dc:creator>Falcone, Jeannine</dc:creator>
<dc:creator>Seegert, Jason</dc:creator>
<dc:creator>Accenture</dc:creator>
<dc:date>2021</dc:date>
<dc:description xml:lang="es">Sumario: Marketers did amazing things to connect with customers when the world shut down. Against the odds. They navigated pandemic marketing with fractured organizations, partners that aren't incented to work together and shrinking marketing budgets. Some performed better than others. But now many are left wondering why marketing has become harder than ever.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/176936.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Accenture</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Pandemias</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">A Brand's new world : rewiring marketing for performance and growth.</dc:title>
</rdf:Description>
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