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MAP20220008099Predictions 2022. — Cambridge, Massachusetts : Forrester Research, 202115 p.Sumario: In 2022, business leaders will invest in technology and refocus business strategies. AI adoption and tech spending will accelerate. Tech companies will jump into adjacent markets, equally capitalizing on opportunity and sowing confusion. Greenwashing will wash away as sustainability becomes a must-have1. Transformación digital. 2. Marketing estratégico. 3. Inteligencia artificial. 4. Sostenibilidad. 5. Tendencias. I. Forrester. II. Title.
