How different views on digital transformation impact customer experience
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|---|---|---|---|
| LDR | 00000cab a22000004b 4500 | ||
| 001 | MAP20230005026 | ||
| 003 | MAP | ||
| 005 | 20231214133657.0 | ||
| 008 | 230321s2022 gbr|||| || ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20230002216$aBeasley, Rosie | |
| 245 | 1 | 0 | $aHow different views on digital transformation impact customer experience$cRosie Beasley$hPost |
| 520 | $aDigital transformation is fundamental to insurers' drive for customer centricity and future competitiveness, but a misalignment in strategic goals between boardroom and business is slowing progress. Those that have yet to begin their digital transformation journey are wary of change and of what kind of impact it might have on their customer relationships | ||
| 522 | $aInternacional | ||
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| 650 | 4 | $0MAPA20190001328$aMárketing de la empresa de seguros | |
| 650 | 4 | $0MAPA20170006503$aTransformación digital | |
| 650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
| 650 | 4 | $0MAPA20080550592$aEncuestas | |
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| 710 | 2 | $0MAPA20210008191$aBlueprism | |
| 773 | 0 | $a[Post de] Insurance Post$tSpotlight Digital$g2022 ; 3 p. | |
| 856 | 0 | 0 | $yMÁS INFORMACIÓN$u mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |