Centro de Documentacion de Fundación MAPFRE - How different views on digital transformation impact customer experience

MAP20230005026

How different views on digital transformation impact customer experience [Post] / Rosie Beasley

Sumario: Digital transformation is fundamental to insurers' drive for customer centricity and future competitiveness, but a misalignment in strategic goals between boardroom and business is slowing progress. Those that have yet to begin their digital transformation journey are wary of change and of what kind of impact it might have on their customer relationships. — Ámbito geográfico: Internacional

En: [Post de] Insurance Post. Spotlight Digital. - 2022 ; 3 p

1. Mercado de seguros . 2. Empresas de seguros . 3. Márketing de la empresa de seguros . 4. Transformación digital . 5. Experiencia del cliente . 6. Encuestas . I. Insurance Post . II. Blueprism . III. Title.