Six customer experience pitfalls to avoid : marketing & sales practice
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LDR | 00000cam a22000004b 4500 | ||
001 | MAP20230007037 | ||
003 | MAP | ||
005 | 20231214133832.0 | ||
008 | 230414s2022 usa|||| ||| ||eng d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a922.111 | ||
245 | 1 | 0 | $aSix customer experience pitfalls to avoid$b: marketing & sales practice$cItai Miller...[et al.] |
260 | $aNew York$bMcKinsey & Company$c2022 | ||
300 | $a6 p. | ||
520 | $aTo successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation | ||
522 | $aInternacional | ||
650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
650 | 4 | $0MAPA20080606091$aEstrategia empresarial | |
650 | 4 | $0MAPA20080607531$aOrientación al cliente | |
650 | 4 | $0MAPA20080588434$aToma de decisiones | |
650 | 4 | $0MAPA20080606787$aInnovación empresarial | |
700 | 1 | $0MAPA20230002889$aMiller, Itai | |
710 | 2 | $0MAPA20080442569$aMcKinsey & Company | |
856 | 0 | 0 | $yMÁS INFORMACIÓN$u mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |