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The Future of digital health

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      <subfield code="a">In this latest edition of "The Future of Digital Health," experts across BCG and BCG X-BCG's new tech build and design unit-delve into what will define the space in the year ahead. Home-based health care will keep gaining momentum after strong growth in 2022, due in part to the aging baby boomer population and to powerful technological advances-especially as the industry moves toward more "patient-led" delivery. We also expect alternative care models and new entrants in the health care space to emerge (watch for Microsoft and Apple), while retailers such as CVS, Walgreens, and Walmart further develop their health care strategies. The women's health arena will continue to attract attention, investment, and innovation in 2023. We see exciting trends in fertility options, community-based care, and support for the underserved, among others. Femtech products and solutions (technology that specifically addresses women's health needs) will grow at a rapid pace, and femtech businesses will compete to develop hybrid, one-stop shop</subfield>
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