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The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance

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MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20230012239
003  MAP
005  20231214134306.0
008  160809s2016 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219.21
24514‎$a‎The Future of digital bancassurance sales‎$b‎: identifying trending digital sales models in bancassurance‎$c‎José González... [et al.]
260  ‎$a‎Paris [etc.]‎$b‎Arthur D. Little Services‎$c‎2023
520  ‎$a‎Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model which has been an example of success in past decades must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, The authors explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity
650 4‎$0‎MAPA20080561482‎$a‎Bancaseguros
650 4‎$0‎MAPA20100037522‎$a‎Medios digitales
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20210002564‎$a‎Omnicanalidad
650 4‎$0‎MAPA20080583224‎$a‎Ventas de seguros
650 4‎$0‎MAPA20120023437‎$a‎Marketing digital
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080577995‎$a‎Secreto bancario
650 4‎$0‎MAPA20080611200‎$a‎Inteligencia artificial
7001 ‎$0‎MAPA20230005156‎$a‎González, José
7102 ‎$0‎MAPA20080440602‎$a‎Arthur D. Little
856  ‎$y‎https://www.adlittle.com/en/insights/viewpoints/future-digital-bancassurance-sales
856  ‎$u‎https://www.adlittle.com/en/insights/viewpoints/future-digital-bancassurance-sales
85600‎$y‎MÁS INFORMACIÓN‎$u‎ mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A