The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance

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<title>Future of digital bancassurance sales</title>
<subTitle>: identifying trending digital sales models in bancassurance</subTitle>
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<namePart>González, José</namePart>
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<abstract displayLabel="Summary">Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model  which has been an example of success in past decades must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, The authors explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity</abstract>
<note type="statement of responsibility">José González... [et al.]</note>
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