The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance

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<rdf:Description>
<dc:creator>González, José</dc:creator>
<dc:creator>Arthur D. Little</dc:creator>
<dc:date>2016</dc:date>
<dc:description xml:lang="es">Sumario: Banks are evolving by leaps and bounds, using digital channels to facilitate interactions and meet the demands of their customer base. In this context, the bancassurance model  which has been an example of success in past decades must adapt to changing customer requirements and seek ways to continue growing. In this Viewpoint, The authors explore some options bancassurance businesses can initiate to help them thrive and capture the digital sales opportunity</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/183225.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Arthur D. Little Services</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Bancaseguros</dc:subject>
<dc:subject xml:lang="es">Medios digitales</dc:subject>
<dc:subject xml:lang="es">Orientación al cliente</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Omnicanalidad</dc:subject>
<dc:subject xml:lang="es">Ventas de seguros</dc:subject>
<dc:subject xml:lang="es">Marketing digital</dc:subject>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Secreto bancario</dc:subject>
<dc:subject xml:lang="es">Inteligencia artificial</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The Future of digital bancassurance sales : identifying trending digital sales models in bancassurance</dc:title>
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