The Value of getting personalization right or wrong is multiplying
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004 4500 | ||
| 001 | MAP20230012703 | ||
| 003 | MAP | ||
| 005 | 20231214134336.0 | ||
| 008 | 230613s2021 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 245 | 1 | 4 | $aThe Value of getting personalization right or wrong is multiplying$cNidhi Arora...[et al.] |
| 260 | $aNew York$bMcKinsey & Company$c2021 | ||
| 300 | $a11 p. | ||
| 520 | $aNext in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains | ||
| 522 | $aInternacional | ||
| 650 | 4 | $0MAPA20080602390$aMarketing de la marca | |
| 650 | 4 | $0MAPA20110021368$aPersonalización de productos | |
| 650 | 4 | $0MAPA20080597504$aMarketing relacional | |
| 650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 4 | $0MAPA20080594312$aVentaja competitiva | |
| 700 | 1 | $0MAPA20230005316$aArora, Nidhi | |
| 710 | 2 | $0MAPA20080442569$aMcKinsey & Company | |
| 856 | 0 | 0 | $yMÁS INFORMACIÓN$u mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |