The Value of getting personalization right or wrong is multiplying

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<rdf:Description>
<dc:creator>Arora, Nidhi</dc:creator>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2021</dc:date>
<dc:description xml:lang="es">Sumario: Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/183271.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing de la marca</dc:subject>
<dc:subject xml:lang="es">Personalización de productos</dc:subject>
<dc:subject xml:lang="es">Marketing relacional</dc:subject>
<dc:subject xml:lang="es">Experiencia del cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The Value of getting personalization right or wrong is multiplying</dc:title>
<dc:format xml:lang="es">11 p.</dc:format>
<dc:coverage xml:lang="es">Ámbito geográfico: Internacional</dc:coverage>
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