What innovation leaders do differently

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      <subfield code="a">Evolving market dynamics and technological advances are affecting companies' short-term performance and long-term prospects. They are forcing companies to innovateto identify high-value inventions or market opportunities and to launch new products, services, features, and experiences that capitalize on them. Leaders put exceptional effort into innovating in the core. By doing so, they create substantially more growth and value than their rivals or the cross-industry average</subfield>
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