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Advertising management

MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070030966
003  MAP
005  20081010100410.0
008  990225s1996 gbr 000|0eng
020  ‎$a‎0-13-520917-X
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.2
1001 ‎$0‎MAPA20080062033‎$a‎Batra, Rajeev
24510‎$a‎Advertising management‎$c‎Rajeev Batra, John G. Myers, David A. Aaker
250  ‎$a‎5th ed.
260  ‎$a‎London‎$b‎Prentice Hall International‎$c‎cop. 1996
300  ‎$a‎754 p.‎$c‎23 cm
520  ‎$a‎Objective setting and market positioning -- Message strategy -- Message tactics -- Media strategy: setting media budgets -- The broader environment
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080621728‎$a‎Marketing de comunicaciones
7001 ‎$0‎MAPA20080109684‎$a‎Myers, John G.
7001 ‎$0‎MAPA20080120603‎$a‎Aaker, David A.
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A