Artificial intelligence and the orchestrated customer experience : global customer experience excellence 2023-24

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      <subfield code="a">The Customer Experience Excellence (CEE) annual report identifies those companies that perform best in delivering strong customer experiences. This year's leaders are front and center in orchestrating experiences. These experiences are not just the haphazard outcomes of a series of departmental initiatives. They are a result of conscious attempts to design intentional interactions for customers that help them achieve their objectives while delighting them along the journey and enabling the organization to execute accordingly</subfield>
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