Embedded finance : the choices andtrade-offs for US banks

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      <subfield code="a">Embedded finance (EF) has raised the bar on customer experience in banking. Larger banks may opt to integrate the lessons of EF into their own banking experiences. Already, some are launching "challenger banks" to pursue clients with digital-led, EF-inspired offerings in segments where their current brand or operating model has less traction</subfield>
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