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MAP20240006945PwC's Global NextGen Survey 2024 :Success and succession in an AI world. — London [etc.] : PWC, 202422 p.Sumario: As the reins of family businesses are set to pass into the hands of a new generation of leaders, a profound transformation is underwayone fuelled by the catalytic force of generative AI (GenAI). This moment marks not only a change in leadership, but a strategic shift towards harnessing a fundamentally new technology within family-run and -owned businesses1. Liderazgo. 2. Inteligencia artificial. 3. Empresas familiares. 4. Estrategia empresarial. 5. Tecnología. 6. Encuestas. I. PricewaterhouseCoopers. II. Title.