Transforming the digital sales journey in insurance
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|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20240011017 | ||
| 003 | MAP | ||
| 005 | 20240705095426.0 | ||
| 008 | 230623s20240121usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a341 | ||
| 245 | 1 | 0 | $aTransforming the digital sales journey in insurance$c Angelo Candreia [et al.] |
| 260 | $aMassachusetts$bBoston Consulting Group$c2024 | ||
| 300 | $a7 p. | ||
| 520 | $aA BCG benchmarking study reveals that all insurers can excel in online channels, regardless of local regulations, data availability, and other market dynamics | ||
| 522 | $aInternacional | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080570590$aSeguro de vida | |
| 650 | 4 | $0MAPA20080583224$aVentas de seguros | |
| 650 | 4 | $0MAPA20080556709$aTecnología | |
| 650 | 4 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 4 | $0MAPA20120023437$aMarketing digital | |
| 700 | 1 | $0MAPA20240020224$aCandreia, Angelo | |
| 710 | 2 | $0MAPA20080446048$aBoston Consulting Group | |
| 856 | $uhttps://www.bcg.com/publications/2024/transforming-digital-sales-in-insurance |