The impact of brokers on ACA marketplace growth

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      <subfield code="a">Brokers are an under-studied channel of enrollment in the affordable care act (ACA), having grown to support nearly 80% of active federally facilitated marketplace (FFM) enrollment during the 2024 Open Enrollment Period. Brokers enroll a disproportionately low-income and new-to-market consumer base compared to the core exchange websites, and have contributed to the record-breaking growth in the ACA Marketplace in recent years. Understanding the role brokers play and the technological and policy changes that have enabled their work may help state-based marketplaces improve stagnant enrollment growth</subfield>
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