An update on EU consumer sentiment : the uptake of AI shopping tools

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Moulton, Jessica</dc:creator>
<dc:creator>Exarchos, Pavlos</dc:creator>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2026-03-09</dc:date>
<dc:description xml:lang="es">Sumario: The article analyzes the evolution of consumer sentiment in the main European Union countries at the beginning of 2026, in a context marked by persistent inflation and economic uncertainty. It examines levels of confidence, pessimism, and spending expectations by country and consumption category. The study incorporates, for the first time, the use of generative artificial intelligence tools in shopping processes, highlighting significant differences across European markets. The findings show that AI is mainly used for research, comparison, and inspiration rather than for executing transactions. The report concludes that companies must adapt their strategies to increasingly cautious and digitally oriented consumers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/190288.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Consumidores</dc:subject>
<dc:subject xml:lang="es">Inflación</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Inteligencia artificial</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Unión Europea</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">An update on EU consumer sentiment : the uptake of AI shopping tools</dc:title>
<dc:relation xml:lang="es">En: Mckinsey & Company. - March 9, 2026 ; 8 p.</dc:relation>
<dc:coverage xml:lang="es">Unión Europea</dc:coverage>
</rdf:Description>
</rdf:RDF>