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Sales management : theory and practice
MAP20070031673
Donaldson, Bill ‌
Sales management : theory and practice / Bill Donaldson. — 2nd ed. — Houndmills [etc.] : Macmillan, 1998
378 p. ; 25 cm
Sumario: Sales management in a marketing context -- The organisation of selling effort -- Management of the salesforce
ISBN 0-333-71043-6
1. Dirección de ventas ‌. 2. Management ‌. 3. Marketing ‌. 4. Ventas ‌. 5. Manuales ‌. 6. Casos prácticos ‌. I. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MBA - 922.112 DON SAL — Record number: 026975
Loan: AvailableAvailable