2026 Reputational Risk Readiness Survey Report Protecting reputation in a time of instability

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<title>2026 Reputational Risk Readiness Survey Report</title>
<subTitle>Protecting reputation in a time of instability</subTitle>
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<namePart>Willis Towers Watson (WTW)</namePart>
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<publisher>Willis Towers Watson (WTW)</publisher>
<dateIssued>2026</dateIssued>
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<abstract displayLabel="Summary">This report presents WTW's 2026 global survey of 500 senior executives across 20 countries on reputational risk. In a polarized environment, organizations report declining knowledge of stakeholder perceptions and a reduced appetite for reputational risk. Cyber-attacks remain the top reputational concern, with rising worry about social harms in supply chains. Despite increased uncertainty, firms have strengthened formal processes linking reputation risk management and crisis communication to board KPIs, and are integrating reputation within ERM. Stakeholder engagement frequency is up and more companies are modeling the financial impact of reputational events, budgeting for prolonged crises. The report outlines key findings, trends in risk registers, crisis preparedness gaps, guidance to build resilience, and details of the sample and methodology.</abstract>
<tableOfContents>About our survey -- Introduction -- Key findings -- The rise of uncertainty -- Risk landscape -- Reputation risk management -- Crisis management and communication -- Financial readiness -- Conclusion -- Survey sample and methodology -- Further information</tableOfContents>
<note type="statement of responsibility">Willis Towers Watson (WTW)</note>
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<topic>Gestión de riesgos</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593209">
<topic>Riesgo reputacional</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080608354">
<topic>Reputación corporativa</topic>
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<topic>Ciberdelincuencia</topic>
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<topic>Comunicación</topic>
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<url displayLabel="electronic resource" usage="primary display">https://www.wtwco.com/en-nz/insights/2026/04/reputational-risk-readiness-report-2026</url>
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