Centro de Documentacion de Fundación MAPFRE - Cross-cultural business behavior : marketing, negotiating and managing across cultures

Publication: Copenhague : Handelshojskolens Forlag, cop. 1999Physical description: 282 p. ; 23.5 cmNotes: Sumario: Part one organizes international business customs and practices into logical, easily understood patters so as to enable the international manager to conduct business successfully around the world. Part two presents 32 unique negotiator profiles designed to prepare the business visitor to conduct effective negotiations in the world's major marketsMateria / lugar / evento: Marketing internacional Comercio internacional Aspectos culturales Técnicas de negociación Other categories: 922.112Standard numbers: ISBN 87-16-13428-1

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MBA - 922.112 GES CRO — Record number: 027383

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