MAP20070032426The Earthscan Reader in risk and modern society / edited by Ragnar E Löfstedt and Lynn Frewer. — London : Earthscan Publications, 1998278 p. ; 23 cmThe psychometric paradigm -- The social construction of risk -- Risk comparisons -- Cultural theory: An alternative to the psychometric paradigm? -- From risk perception to risk communication -- The importance of the media and the social amplification of risk -- Trust -- Mental models -- Optimistic bias or unreal optimist -- Examples of what social scientists can do