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La Creación de valor en la economía digital

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<title>Creación de valor en la economía digital</title>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080085872">
<namePart>Tapscott, Don</namePart>
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<abstract>La naturaleza cambiante del valor -- ¿Cuál será el destino de las firmas? -- El cliente en una economía en red</abstract>
<note type="statement of responsibility">Don Tapscott (comp.)</note>
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<topic>Empresas</topic>
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<topic>Globalización de la economía</topic>
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<topic>Internet</topic>
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<topic>Nueva economía</topic>
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<topic>Empresas virtuales</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080626822">
<topic>Creación de valor en la empresa</topic>
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<topic>Marketing de comunicaciones</topic>
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<topic>Comercio electrónico</topic>
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<identifier type="isbn">950-641-320-7</identifier>
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