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Marketing communication : principles and practice

MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070035947
003  MAP
005  20080417185247.0
008  020401s2002 gbr 000|0eng
020  ‎$a‎0-415-23040-3
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080209254‎$a‎Varey, Richard J.
24510‎$a‎Marketing communication‎$b‎: principles and practice‎$c‎Richard J. Varey
260  ‎$a‎London ; New York‎$b‎Routledge‎$c‎2002
300  ‎$a‎XXV, 389 p.‎$c‎25 cm
5208 ‎$a‎An introduction to marketing communication -- A communication concept for communicating -- Consumer behaviour and communication -- Marketing communication ideology -- Managing with stakeholders in mind -- Intercultural communication -- The marketing mix as social communicator -- The brand communicator -- Selecting media for communicating -- Identity, image, and reputation -- Internal marketing communication -- Relationship marketing -- Integrated marketing communication -- Advertising as communicating -- Communication strategies and objectives -- Planning, evaluating, and controlling the marketing communication system and programme -- Professionalism -- Contemporary marketing communication, corporate communication, and... the future?
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080621728‎$a‎Marketing de comunicaciones
65011‎$0‎MAPA20080566340‎$a‎Marketing mix
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A