| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070035947 |
| 003 | | | MAP |
| 005 | | | 20080417185247.0 |
| 008 | | | 020401s2002 gbr 000|0eng |
| 020 | | | $a0-415-23040-3 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080209254$aVarey, Richard J. |
| 245 | 1 | 0 | $aMarketing communication$b: principles and practice$cRichard J. Varey |
| 260 | | | $aLondon ; New York$bRoutledge$c2002 |
| 300 | | | $aXXV, 389 p.$c25 cm |
| 520 | 8 | | $aAn introduction to marketing communication -- A communication concept for communicating -- Consumer behaviour and communication -- Marketing communication ideology -- Managing with stakeholders in mind -- Intercultural communication -- The marketing mix as social communicator -- The brand communicator -- Selecting media for communicating -- Identity, image, and reputation -- Internal marketing communication -- Relationship marketing -- Integrated marketing communication -- Advertising as communicating -- Communication strategies and objectives -- Planning, evaluating, and controlling the marketing communication system and programme -- Professionalism -- Contemporary marketing communication, corporate communication, and... the future? |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080621728$aMarketing de comunicaciones |
| 650 | 1 | 1 | $0MAPA20080566340$aMarketing mix |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
