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Principles of marketing

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MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070035958
003  MAP
005  20080417185248.0
008  020307s2001 gbr 000|0eng
020  ‎$a‎0-273-64662-1
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
24510‎$a‎Principles of marketing‎$c‎Philip Kotler... [et al.]
250  ‎$a‎3thd European ed.
260  ‎$a‎Harlow (England) [etc.]‎$b‎Pearson Education Limited‎$c‎2001
300  ‎$a‎XXXI, 856 p.‎$b‎il. col.‎$c‎28 cm
5208 ‎$a‎Marketing and the marketing process -- The marketing setting -- Core strategy -- Product -- Price -- Promotion
65001‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080592448‎$a‎Planes de marketing
65011‎$0‎MAPA20080611262‎$a‎Investigación comercial
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080552251‎$a‎Productos
7001 ‎$0‎MAPA20080104702‎$a‎Kotler, Philip
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A