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Principles of marketing
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MAP20070035958
Principles of marketing / Philip Kotler... [et al.]. — 3thd European ed. — Harlow (England) [etc.] : Pearson Education Limited, 2001
XXXI, 856 p. : il. col. ; 28 cm
Marketing and the marketing process -- The marketing setting -- Core strategy -- Product -- Price -- Promotion
ISBN 0-273-64662-1
1. Empresas ‌. 2. Marketing ‌. 3. Planes de marketing ‌. 4. Investigación comercial ‌. 5. Estrategia empresarial ‌. 6. Productos ‌. I. Kotler, Philip ‌. II. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1 PRI PRI — Record number: 032467
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