Las Reglas del marketing directo en internet : cómo usar el e-mail para interesar y dialogar con el cliente

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<title>Reglas del marketing directo en internet</title>
<subTitle>: cómo usar el e-mail para interesar y dialogar con el cliente</subTitle>
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<namePart>Peter Brondmo, Hans</namePart>
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<abstract>Utilizar el correo electrónico para interesar a los clientes -- Adoptar un enfoque estratégico -- Puesta en marcha del diálogo  con el cliente -- Mirando al futuro</abstract>
<note type="statement of responsibility">Hans Peter Brondmo</note>
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