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Mercadotecnia ¡fácil!

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<title>Mercadotecnia ¡fácil!</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080059118">
<namePart>White, Sarah</namePart>
<nameIdentifier>MAPA20080059118</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080315788">
<namePart>Carril, María del Pilar</namePart>
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<dateIssued encoding="marc">1997</dateIssued>
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<placeTerm type="text">México [etc.]</placeTerm>
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<publisher>Prentice Hispanoamericana</publisher>
<dateIssued>cop. 1997</dateIssued>
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<extent>421 p. 24 cm</extent>
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<abstract>Mercadotecnia segun las reglas -- El entorno de la mercadotecnia -- Estrategias de producto y fijación de precios -- Distribución -- Publicidad y promoción de ventas -- Ventas -- Todo lo demás </abstract>
<note type="statement of responsibility">Sarah White ; trad. de María del Pilar Carril</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611262">
<topic>Investigación comercial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603243">
<topic>Promociones de ventas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080556020">
<topic>Publicidad</topic>
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<identifier type="isbn">970-17-0037-6</identifier>
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