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Comercialismo estructural : la experiencia del grupo asegurador MAPFRE

 
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<title>Comercialismo estructural</title>
<subTitle>:  la experiencia del grupo asegurador MAPFRE</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080414870">
<namePart>Hernando de Larramendi y Montiano, Ignacio</namePart>
<nameIdentifier>MAPA20080414870</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
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<issuance>monographic</issuance>
<place>
<placeTerm type="text">S.l</placeTerm>
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<publisher>s.n]</publisher>
<dateIssued>1977</dateIssued>
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<abstract>Comunicación -- Anexos estadísticos -- Otros anexos</abstract>
<note type="statement of responsibility">Ignacio Hernando de Larramendi</note>
<note>En port.: Comunicación presentada al IVème Colloque International des Dirigeants D'Entreprises d'Assurance, organizado por el Comite d'action pour la productivité dans l'Assurance (C.A.P.A.)</note>
<note>Separata del Fondo donado por D. Ernesto Caballero</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080439705">
<name type="corporate">
<namePart>Sistema MAPFRE</namePart>
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</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606114">
<topic>Estructura empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586836">
<topic>Política comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607524">
<topic>Organización comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<classification authority="">020</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">030311</recordCreationDate>
<recordChangeDate encoding="iso8601">20101117155227.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070037025</recordIdentifier>
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