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Marketing para mediadores

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<title>Marketing para mediadores</title>
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<namePart>Centro de Estudios del Consejo General de los Colegios de Mediadores de Seguros</namePart>
<nameIdentifier>MAPA20080482046</nameIdentifier>
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<placeTerm type="text">Barcelona</placeTerm>
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<publisher>CECAS</publisher>
<dateIssued>D. L. 2000</dateIssued>
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<abstract>0. Introducción --- I. ¿Qué es el marketing? --- II. Determinantes del marketing --- III. Determinantes del marketing. Los clientes --- IV. Determinantes del marketing. Mercado --- V. Plan de marketing. Producto --- VI. Plan de marketing. Oferta --- VII. Plan de marketing. Listas --- VIII. Técnicas de marketing. Mailing --- IX. Téc. marketing. Telemarketing --- X. Téc. marketing. Promoción de ventas --- XI. Téc. marketing. Publicidad --- XII. Téc. marketing. Prensa-Radio local --- XIII. Téc. marketing. T.V. locales --- XIV. Téc. marketing. Publicidad exterior --- XV. Términos más utilizados en marketing</abstract>
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<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080592448">
<topic>Planes de marketing</topic>
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<topic>Marketing estratégico</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080582890">
<topic>Técnicas de venta</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080597559">
<topic>Mediación de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080559694">
<topic>Negociación</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614126">
<topic>Fidelización de clientes</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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