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Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente

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<title>Marketing relacional</title>
<subTitle>: un nuevo enfoque para la seducción y fidelización del cliente</subTitle>
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<namePart>Reinares Lara, Pedro</namePart>
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<namePart>Ponzoa Casado, José Manuel</namePart>
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<namePart>Álvarez, Javier</namePart>
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<dateIssued encoding="marc">2004</dateIssued>
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<publisher>Prentice Hall</publisher>
<dateIssued>D.L. 2004</dateIssued>
<edition>2ª ed.</edition>
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<abstract>Introducción al marketing relacional -- Los públicos del marketing relacional -- La estrategia relacional -- Fidelización, vinculación y retención de clientes -- Gestión de base de datos -- Customer relationship management (CRM)</abstract>
<note type="statement of responsibility">Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; pról. de Javier Álvarez</note>
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<topic>Marketing de relaciones</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080617868">
<topic>Planificación estratégica</topic>
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<topic>Marketing estratégico</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Bases de datos</topic>
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<topic>Empresas</topic>
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<identifier type="isbn">84-205-4315-2</identifier>
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