Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente

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<subTitle>: un nuevo enfoque para la seducción y fidelización del cliente</subTitle>
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<namePart>Reinares Lara, Pedro</namePart>
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<namePart>Ponzoa Casado, José Manuel</namePart>
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<namePart>Álvarez, Javier</namePart>
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<abstract>Introducción al marketing relacional -- Los públicos del marketing relacional -- La estrategia relacional -- Fidelización, vinculación y retención de clientes -- Gestión de base de datos -- Customer relationship management (CRM)</abstract>
<note type="statement of responsibility">Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; pról. de Javier Álvarez</note>
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<topic>Marketing de relaciones</topic>
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<topic>Marketing estratégico</topic>
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<topic>Bases de datos</topic>
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<topic>Empresas</topic>
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