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Segmentación de mercados : aspectos estratégicos y metodológicos

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<title>Segmentación de mercados</title>
<subTitle>: aspectos estratégicos y metodológicos</subTitle>
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<namePart>Picón Prado, Eduardo</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080276126">
<namePart>Varela Mallou, Jesús</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080337063">
<namePart>Lévy Mangin, Jean-Pierre</namePart>
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<dateIssued encoding="marc">2004</dateIssued>
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<publisher>FT Prentice Hall</publisher>
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<abstract>Introducción -- Fases del marketing por objetivos -- Procedimientos estadísticos de segmentación </abstract>
<note type="statement of responsibility">Eduardo Picón Prado, Jesús Varela Mallou, Jean-Pierre Lévy Mangín</note>
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<topic>Segmentación de mercados</topic>
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<topic>Marketing estratégico</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080617400">
<topic>Investigación de mercados</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586331">
<topic>Métodos analíticos</topic>
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<title>Marketing</title>
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<identifier type="isbn">84-205-4323-3</identifier>
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