Centro de Documentacion de Fundación MAPFRE - 2nd Meeting of the Geneva Association's : Global Insurance Communications Network, Zurich, 6-7 december 2004

Publication: Geneva : International Asociation for the Study of Insurance Economics, 2004Physical description: 155 p. ; 30 cmSeries: (Études et dossiers ; 289)Notes: 15 years behind the times : branding in financial services -- Insurance and the U.S. Public -- "One company without borders" a case study in cultural change management -- Communicating change. Consistency is key -- The faces of reputation -- 20 years to build a Worldwide leading brandMateria / lugar / evento: Tecnología de la información Nuevas tecnologías World Wide Web Empresas de seguros Globalización del seguro Servicios financieros Cambio tecnológico Congresos Otros autores: Association Internationale pour l'Etude de l'Economie de l'Assurance
Embedded Finance & Super App Strategies
Secondary series: Études et dossiers ; 289 Other categories: 216