Centro de Documentacion de Fundación MAPFRE - Dimensions of corporate strategy : selected readings

Publication: Pennsylvania : Insurance Institute of America, 1983Physical description: XVII, 619 p. ; 23 cmNotes: Sumario: Corporations and the changing environment -- Managing public issues -- A view of the future -- Another look at regional U.S. growth -- The financial services revolution -- Articulated turbulence: the effect of regulatory agencies on corporate responses to social change -- Scanning the regulatory environment -- Forecasting and management -- Financial models for corporate planning -- Repression and econometric techniques for insurers -- Relating opportunities to resources -- Defining corporate strengths and weaknesses -- How to conduct an industry analysis competitive positioning -- Strategy marketing -- Product planning and development -- Data processing in insurance companies -- Systems development -- Humen Resource plannning.Materia / lugar / evento: Empresas de seguros Management Estrategia empresarial Otros autores: Gibbons, Robert J.
Insurance Institute of America
Other categories: 21Standard numbers: ISBN 0-89462-016-9

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 21-DIM-DIM — Record number: 000308

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 21-DIM-DIM — Record number: 010788

Loan:

Available