Section: Electronic documentsTitle: Health and safety campaigning : getting the message across / European Agency for Safety and Health at workPublication: Luxembourg : Office for Official Publications of the European Communities, 2001Notes: Bibliografía: P. 675-687Sumario: Part I. preparing and organising a campaign: before you get started; an overview of how to put together a campaign; essential ingredients for sucesss; planning your campaign; getting ready for the launch; final checklist; lift off; evaluating your campaign's impact; what next? -- Part II. campaigning skills: tips on how to write and present information; how to get the best out of different media -- Part III. campaigning in some specific areas: reaching SMEs; in your own workplaceMateria / lugar / evento: Campañas socialesOrganización del trabajoSeguridad e higiene en el trabajoGestión de la prevenciónPrevención de riesgosPublicidadMedios de comunicaciónOtros autores: European Agency for Safety and Health at Work Other categories: 870Standard numbers: ISBN 92-95007-20-4Rights: In Copyright (InC)Referencias externas: