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The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005
Recurso electrónico / electronic resource
MAP20070043114
The Geneva Association (3rd. Chief Communication Officers Meeting: 2005: Paris) ‌
The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005 / hoste by AXA Group. — Geneva : International Association for the Study of Insurance Economics, 2006
133 p. ; 30 cm . — (Études et dossiers ; 307)
Can communication transform the image of the insurance industry as a whole? -- Qualitative and quantitative communication impact: insider's view, navigating the measurement challenge -- Qualitative and quantitative communication impact: measuring qualitative and quantitative communication -- Media analysis at Allianz group -- Insurance and the U.S. public -- Opportunity: risk towards a better reputation of risk -- Responding to increasing stakeholder scrutiny -- IFRS and life insurance -- Solvency II and its effects on (Hannover's Re) capital -- Communication on Solvency II, and the Swiss Solvency test -- Insurance and its positive role in modern economics
1. Empresas de seguros ‌. 2. Mercado de seguros ‌. 3. Imagen ‌. 4. Solvencia II ‌. 5. Comunicación externa ‌. 6. Riesgo reputacional ‌. I. Embedded Finance & Super App Strategies ‌. II. Association Internationale pour l'Etude de l'Economie de l'Assurance ‌. III. Études et dossiers ; 307 ‌. IV. Title.