Centro de Documentacion de Fundación MAPFRE - Agency operations and sales management

Edition: 2nd edPublication: Malvern : Insurance Institute of America, 1986Physical description: 2 vol. ; 24 cmSeries: (Acredited Adviser in Insurance ; 83)Notes: Course guide. December 5, 1991 and May 7, 1992 examinations. -- XIX, 149 p. ; 28 cmSumario: I. Agency formation and environment -- II. Planning and organizing -- III. Staffing, directing, and controlling -- IV. Client services management -- V. Agency financial management -- VI. Producer-insurer relations -- VII. Public image of the agency -- VIII. Agency growth and customer communications -- IX. Market segmentation and target marketing -- X. Introduction to sales management -- XI. Sales management II -- XII. Automation and the agency -- XIII. The producer's legal and ethical responsibilities; professionalism.Materia / lugar / evento: Agencias de seguros Marketing Management Obras generales Otros autores: Hammes, Carol A.
Insurance Institute of America
Secondary series: Acredited Adviser in Insurance ; 83 Other categories: 21Standard numbers: ISBN 0-89462-026-6

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